Matamp have been designing and manufacturing guitar amplifiers to the highest standard since 1964. We have never sought the limelight, nor overstretched ourselves; we keep our quality standards as the highest priority. Our customers over the years, have found us rather than our shouting from the rooftops, and as such, we have no reason nor interest to make some of the dubious claims about heritage, quality and provenance that our competition seem content to do. This is Matamp; this is the difference.
Dealing with Matamp
Matamp provides customer service Worldwide and products are sold direct to our customers in the UK. We have hand-picked dealers for countries outside UK. The UK customers have the benefit of visiting our workshops, meeting the technicians who build the amps, trying out the amps to see what suits, then matching the amp with the most suitable speaker/cab configuration. In other words, good old-fashioned customer service; Saville Row over off-the-peg.
Concise history of Matamp
Matamp founder, Mat Mathias, started the company RadioCraft[Symbol] as early 1945. What started as an interest ultimately developed into a fully-fledged business building amplifiers for the burgeoning music scene in the early sixties. Behind his wife’s retail shop, selling accessories to young musicians, Mat’s workshop/manufacturing facility also extended into a fully fledged recording studio complete with disc cutters for young bands to record and cut their own demos. This resulted in the formation of MAT Records. His customers would come and see him, tell him what they wanted, and he would build it and/or record it. Patterns would emerge, and trends soon changed into product lines.
Long-term friend and hi-fi amplifier designer Tony Emerson joined with Mat in the early 60’s, shortly after the name MATAMP (Mat and Tony amplifiers) was coined. As word got around Matamp would soon be working with such musical luminaries as Peter Green of Fleetwood Mac (who Mat joined on their US tour in the late 60’s) and recording early demos with the likes of Graham Gouldman who would go on to form 10cc.
After Tony’s departure and development work with Fleetwood Mac, the company moved on to form a partnership with Cliff Cooper who owned a music shop called simply ‘Orange’, and as such started producing Orange Matamp from the Huddersfield workshop. In 1971, Orange Matamp outsold Marshall, and gave Cliff Cooper a taste of volume sales. However; Mat was not prepared to forego quality standards in favour of mass-production, and so Orange amps moved away from the company that designed the originals.
In other words, If you want mass-produced, then… ; if you want hand-built, uncompromising quality, then… Matamp.
If you’re interested in the full history of Matamp and also how effectively the British amplifier industry started out, Martin Celmins’ book, Matamp at 60, is available at £10.